The odds are good that you’ve already heard the advice to upgrade to a mobile-friendly website. And, if you’re like a lot of the business owners and marketing managers we work with, you’ve thought that it would be nice to do so.
In other words, embracing mobile computing and mobile marketing is something most Alaska businesses want to do but haven’t invested the time or efforts to start.
Now is the time to stop procrastinating on mobile functionality. To show you why, we’d like to offer you three important reasons that a mobile-friendly website might represent great value for your business.
1. You’ll be Ready for the Growing Mobile Market
This past March, mobile-only adult internet users – those accessing the Internet exclusively through smartphones and tablets – actually overtook desktop-only Internet users. That means, your customers are more likely to visit your website using an iPhone, iPad or Android device than a laptop or desktop computer. Mobile users will make up an even bigger majority in the coming years.
So If your website isn’t mobile-friendly, then you’re missing out on a big opportunity.
2. You might find it Easier to Get Traffic From Google
On April 21, Google unveiled a major update to its algorithm and began favoring websites that are mobile-friendly. In other words, the world’s largest search engine started rewarding companies that have invested in mobile functionality. Websites that are not mobile-friendly will be demoted in Google’s search results on mobile devices.
Even if you’re active with social media and email marketing, it’s hard to attract customers over the web without getting some small portion of Google’s 3.5 billion daily searches. And, it’s likely that other search and social portals will start factoring in mobile compatibility at some point in the near future.
3. Your Customers Want Mobile Functionality
In the long run, you can never lose by keeping customers happy. And for buyers with smartphones and tablets, mobile functionality is a priority. Mobile is critical to your business as more users continue to search for local information on their handheld devices.
If that doesn’t seem compelling to you, consider the other side of the coin: if customers can’t access your website easily form their favorite handheld device, what’s to stop them from shopping around to see what your competitors have to offer.
Customers want what’s easy for them, and more often than not in 2015, that’s a mobile-friendly website.
Contact Red Carrot Design today to schedule a web assessment and make sure your website is mobile-friendly.