The design you use in your marketing makes thousands of impressions on customers and prospects over the course of a year. When you have great visuals, it’s easier for people to trust you, believe in the quality and value you’re offering, and see themselves using your products and services.
This dynamic works both ways. If your design and branding look a bit tired or disorganized, then you’re not enjoying these benefits. In fact, you’re probably losing ground to your competitors.
With that in mind, it’s time to ask: could your business use a design makeover?
Sometimes, re-inventing your public image from the ground up is the best way to rejuvenate your brand and encourage new sales. A business design makeover might include elements like:
A new logo and business identity – the right logo can convey so much. With a new logo, you can tell the public volumes about who you are, what you do, and even what the personality of your business is like. Logos need to be updated and refreshed occasionally, to reflect the changing times (not to mention changes within your own business), and putting a “fresh face” on your company can be a great way to get buyers to take a second look.
Updated web design and development – your website has a lot of jobs. It can be your best salesperson, your tireless PR representative, a dedicated customer service agent, a focused recruiter, and so much more. With all that you can accomplish online, doesn’t it make sense to have a web presence that’s beautiful, powerful, and effective.
An interior design and visual merchandising review – for retail businesses, interior design and merchandising placement are critical to sales and profitability. For non-retail businesses, interior design sets the tone and mood of an environment, while building a sense of calm and credibility at the same time. Changing the look and feel of the spaces you work in is a great way to put customers at ease, and to improve your own comfort and productivity at the same time.
Each of these design factors affects your ability to attract, engage, and retain customers in a different way, and they all help you improve your profit picture over time. So isn’t this the perfect occasion to see how a top-to-bottom design overhaul can help you grow your business?
To learn more about our comprehensive design services, contact Red Carrot Design in Anchorage today.