Deceptive Advertising

Deceptive advertisng

Well, here we go again, Skechers USA Inc. has agreed to pay $40 million dollars to settle charges by the Federal Trade Commission (FTC) that the company promoted unfounded claims about their Shape-ups, Resistance Runner, Toners and Tone-ups shoes.

Skechers advertisements claimed that anyone who wore these shoes would lose weight, and tone muscles. Because of these deceptive advertising claims, purchasers of these shoes maybe eligible for a refund and can now submit a claim online.

Read the FTC consumer fraud press release about the Skechers case for details.

So…Is this a trend for advertisers and businesses or has profit created an opportunity to push the envelope of reason. Well, In my opinion, we all need take control of our own actions and be smart shoppers. Being a little skeptical when evaluating advertising claims is good.

If the claims or promises in ads sound to-good-to-be true, then err on the side of caution. Pause, assess and think before you act. It may help you avoid deceptive advertising.

Below is a list of recent FTC consumer protection cases:

09/28/11 Reebok EasyTone, RunTone shoes
05/31/11 Oreck Oreck Halo vacuum, Oreck ProShield Plus air cleaner
01/18/11 Nestle BOOST Kid Essentials
06/07/10 Rite Aid Rite Aid Germ Defense
06/03/10 Kellogg Rice Krispies Benefits Children’s Immunity
04/20/09 Kellogg Frosted Mini-Wheats Improve Kids’ Attentiveness