What is Branding and Why is it Important?
First of all, a brand is more than just a logo; it is your entire client experience. Above all, a brand is your client’s perception of you.
How a client perceives your business or organization is critical to your success. With a strong brand, you can create an emotional bond between you and your product or service.
A brand provides the foundation for growth, adds value, and builds pride & trust among stakeholders.
During our process, we facilitate ways to define essential goals, needs, and value for your business or organization. One of the critical steps in our branding process includes asking three crucial questions.
- Who are you?
- What do you do?
- Why does it matter?
To help prepare for those questions, we first need to assess what your business or organization is and what it aspires to be. Create a list of the assets, such as your logo & identity system and marketing collateral, that will make up your brand. And finally, what is the perception you would like the outside world to develop your business or organization.
We also want to identify several vital components during our branding process. These components provide a foundation that will inform and support all business, communications, and marketing strategies going forward.
Read our news post, Why A Brand Makeover Is Good For Your Business.