What is Branding and Why is it Important?
First of all, a brand is more than just a logo, it is your entire client experience. Above all, a brand is your clients perception of you.
How a client perceives your business or organization is critical to your success. With a strong brand you are able to create an emotional bond between you and your product or service.
Branding provides the foundation for growth, adds value and builds pride & trust among stakeholders.
Our Branding Process
During our branding process, we strive to define important goals, develop strategic steps and deliverables for your business or organization. One of the key steps in our branding process includes asking three important questions.
- Who are you?
- What do you do?
- Why does it matter?
To help prepare for those questions, we first need to assess what your business or organization is and
what it aspires to be. Create a list of the assets, such as your logo & identity system and marketing collateral, that will make up your brand. And finally, what is the perception you would like the outside world to develop about your business or organization.
We also want to identify several key components during our branding process. These components provide a foundation that will inform and support all business, communications and marketing strategies going forward.