What is Branding?
First of all, a brand is more than just a logo; it is your entire client experience. Above all, a brand is your client’s perception of you.
How a client perceives your business or organization is critical to your success. With a strong brand, you can create an emotional bond between you and your product or service. Branding provides the foundation for growth, adds value and builds pride & trust among stakeholders.
With that in mind, it’s time to ask: could your business use a brand makeover?
Sometimes, re-inventing your public image from the ground up is the best way to rejuvenate your brand and encourage new sales.
During our branding process, we strive to define important goals, develop strategic steps and deliverables for your business or organization. One of the critical steps in our branding process includes asking three essential questions.
• Who are you?
• What do you do?
• Why does it matter?
To help prepare for those questions, we first need to assess what your business or organization is and what it aspires to be. Create a list of the assets, such as your logo & identity system and marketing collateral, that will make up your brand. Finally, what is the perception you would like the outside world to develop about your business or organization?
We also want to identify several vital components during our branding process. These components provide a foundation that will inform and support all business, communications and marketing strategies going forward.
Brand Makeover Options
A new logo and business identity – the right logo can convey so much. With a new identity, you can tell the public volumes about who you are, what you do, and even what the personality of your business. Logos need to be updated and refreshed occasionally, to reflect the changing times (not to mention changes within your industry), and putting a “fresh face” on your company can be a great way to get buyers to take a second look.
Redesigned website – your website does many jobs. It can be your best salesperson, your tireless PR representative, a dedicated customer service agent, a focused recruiter, and so much more. With all that you can accomplish online, doesn’t it make sense to have a web presence that’s beautiful, powerful, and effective?
An interior makeover – the interior space of your business or organization sets the perfect tone and mood of your environment. A successful interior creates a sense of calm and credibility at the same time. Changing the look and feel of the areas you work in is a great way to put customers at ease, and improve your comfort and productivity at the same time.
An effective branding makeover sets the foundation to attract, engage, and retain customers.