Speaking for myself, it is very easy to forget about eating, family and life in general when you are at work. You all know the feel…getting so involved, staring at the computer, wrapping your thoughts around solving your clients problems. Hours upon hours without a single break, its like a trance. I do it, and I am sure you do too. But at what cost?
I personally love the outdoors, exercise and play. It is essential if you live in Alaska. Land of the midnight sun, open spaces and fresh air. I also love XC skiing, biking or walking with my digital camera whenever I can. This year and beyond, I am making a considerable effort to go outside, explore and play. And now other companies are doing the same.
I recently read about a program that Subaru of America introduced called “Subaru Work Play Love tour”. A program developed to recognize and invite other companies and their employees to break the chain and get outside and play. Their program is a mix of demonstrations, outdoor games and giveaways supported by a branding campaign to promote their 2012 Impreza. Read Subaru’s press release.
Heck even if it’s part of an ad campaign. Who wouldn’t want to take a break and have a some fun. That’s a benefit we can all appreciate! I certainly do and getting outdoors is an essential component for my creative soul. Go Play!
Tim Brown: Tales of creativity and play